Millenium Business Solution

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Defining a series of general steps that from my point of view should continue to develop and execute a CRM in any organization. Below is a diagram which displays each and every one of the steps which my own generic methodology, and then detail what each stage.

1. Definition of project objectives and vision of CRM

The first step in implementing a CRM in a company is to define a vision. This is in order that you can visualize how will the organization after a successful implementation of the CRM project. It is also important to further define overall objectives and to deepen our strategies based on these objectives and to keep track of them.

At this early stage it is also essential that the company has a notion of its current situation. The most important thing is that the company knows itself and knows what your needs are paramount. Based on this, you must define the degree of importance for the company to implement a CRM and why they want to do.

For this it is desirable to develop an initial analysis to understand both the strengths and weaknesses of the organization, and in this regard, focus our CRM. The objectives set at this time should be quite specific. That is, such targets would “reduce customer churn rate by 25%.” The objectives as “to improve relations with customers” are very general and ambiguous, being of little use, so we ignore such objectives.

2. Definition of indicators to evaluate results

At this stage we define the way we assess the results, they must be measurable through indicators such as customer retention, recency, RFM model, the rate of conversion, among others. These indicators will be very important for stage monitoring and control, and that will help us know whether we are meeting our targets or not.

3. Definition of the project manager and team

This stage is crucial because the final results depend on the performance of the project leader and team available. Members of the team must have the commitment and the right skills to function properly during the design process. As should also be aware of what the objectives are to follow and what their roles and duties in this project.

Remember that almost always require the cooperation of several departments, or even all the departments that make up the company. That’s why the team should be defined to include all the departments involved.

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If the arrival of Marketing means anything, it is the transition of trade: the predominance of interest that the seller, for consideration by the purchaser or consumer. According Santesmases, (1991) “Marketing is human activity that aims to satisfy the needs and wants through exchange processes, is therefore both a philosophy and technique.”

“As a philosophy, – continues Santesmases, (1991) – is a mindset, an attitude, a way of conceiving the terms of trade by the company or entity that offers its products to market. This conception of the needs and desires of consumers and designed to your satisfaction the most beneficial way for both the consumer and the entity. ” “As a technology, marketing is the specific mode of executing or carrying out the terms of trade, which is to identify, create, develop and serve the demand.”

The Strategic Planning Process Marketing companies play a critical role … marketing director has the most to contribute to the strategic planning process with leadership roles in defining the mission of the company, environmental analysis, competition and business situations, development of objectives, programs and strategies, product definition, market, distribution and quality plans to develop business strategies. This commitment extends to developing programs and operational plans that are fully linked to strategic planning. (Kotler, 1999)

One of the most useful and important marketing is to plan well in ensuring the future success of our company, based on responses to this we offer to the market demands, the environment in which we possessed constantly changing and evolving, the success of our company depends largely on our ability to adapt and anticipate these changes. We must be able to understand to what extent and how future changes will experience our environment affect the company and to establish appropriate strategies to make the most to our advantage.

For this, the company must define its goals based on the formulation of which is the company itself, what is its market-product and who are their customers. The company never should remain behind the market. (Muñiz, 2001)

The definition of the company and the business that is, the product sold or service provided, the market you are targeting, it is the starting point of strategic marketing.

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In all these cases it is important that the decision is final, no appeal or in administrative or judicial, ie, constitutes res judicature. Important is to note that the invalidation of an international registration shall in the cases, not only that the action and the failure by resolving to place, be made within a period of five years mentioned above, but also in those cases where the same is brought before the expiration of the term although the adjudicatory decision is obtained declare it after the expiry. So the procedural stage marks the presence of Central Attack is the time of the filing of action and not the fault of the issue of resolving it, which must be in place for it to constitute the institution of the Central Attack, as otherwise it would not affect the validity of anything and therefore the legal effects of international registrations.

The Office of origin is required to notify the International Bureau of facts and decisions concerning such ceasing of effect or refusal and, where appropriate, to request the cancellation (as appropriate) of the international registration. The cancellation is published in the Gazette and notified to the designated Contracting Parties.

Unlike the Protocol Agreement, has tried to minimize the harmful effects of an attack from any Central firm decision has been made invalid any application or registration base, and that affects the validity of the International Registrations relating to this, transforming the International Registration into national applications in each of the designated countries. Provided that, within three months from such cancellation, the holder submits an application for registration in the office of a Contracting Party which had been designated under the Protocol. This option is not given in the case of a Contracting Party designated under the Agreement.

The application for conversion is submitted to national governments and is governed by the laws of the country. In these cases, WIPO does not mean, we turn to the traditional way in the time limit for use. In this regard, establishing a legal fiction that allows national records resulting from the conversion are considered as if they had been presented on the same date that the International Registry has provided them.

The alternative offered by the Protocol seems to be the main weapon of mitigating the effects of a Central Strike registration or basic application, however, the existence of the safeguard clause of the Agreement prevents this and only clears the way for implementation the same in cases where the designated Contracting Parties are not signatories to the Agreement and shared its Protocol, because if so imposed the supreme character of the rules of the Protocol on the Settlement.

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In the Industrial Property Law, like many other areas of law, by the very nature of this-, the principle of territoriality, which limits the scope of rights in space, which means that they will only effectively in countries or territories where they have previously applied for registration and therefore was subsequently awarded, regardless of the prevailing system for the acquisition of the same in each of those territories. However, this limit in the space for the enjoyment of rights as to place a national registry of a brand can transcend the borders of the country for which rights were acquired, ie, may apply for registration in other countries, in international law there alternative ways to fulfill this objective, which are used depending on the needs, and therefore the strategy to follow the trademark owner of the sign.

DEVELOPMENT

To enter into the subject, it is positive that the signs present are the distinctive trademark for excellence, finding an international protection regime capable of guaranteeing the presence of the international markets beyond the borders of the country where it has been granted by first time. In this regard, that a holder of a national brand representative got the sign of your products or services beyond the physical boundaries of the country where it enjoys the exclusive basis of the sign, you must know the different options for protection Similarly, the right has been established at different levels: national and international levels.

The first of these pathways to be analyzed is known as the traditional way, directly or country to country, which is a national route and is more common and feasible for the purpose of making one or a few applications for registration in a few countries, is more expensive and subjected to different registration procedures with different languages.

The second pathway is called the Community trade mark registration is a means of regional effects in all countries of the European community. This pathway allows a single application to a single office to generate the same effects in other member countries of the community and a single order processing all events that may arise during the life of the brand.

For the purpose of this work, these first two routes are not the author’s interest to enter in-depth analysis regarding the figure of the Central Attack on International Registration of Trademarks, being the Madrid System via the option on the international trademark to where they will conduct the analysis in question.

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