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Although the trail is only perceived on the screen of the computer, the purchase orders that take place in the financial markets always represented as the swarm of spaceships attacking a planet in a science fiction movie. In addition, their effects are often as devastating as an alleged alien invasion (although, as Stephen Hawking has pointed to the devastating invasion of the Europeans who took part in many parts of the planet from the XV century).

Now the markets have been primed in Greek debt and possibly are starting to prepare new attacks on the weaknesses of the euro area “. It is what they have always done these carrion birds, at least in the last thirty years. As many have commented, there is nothing too new in what is happening in this new crisis (for which you have enough memory to evoke the European currency crisis of 1992-1993). What is outrageous is that these attacks occur they are taken as natural, as inevitable as the eruption of a volcano in Iceland or the movement of a plate Techno in Chile or China.

The hegemony of financial capitalism in the economic culture is such that it has succeeded in naturalizing the role of financial speculation. There are neoclassical economic theory is a clear attempt to shape the market as a kind of natural setting of human life. However, the conventional market theory is that buyers and sellers seeking to fulfill their needs through market exchange.

It assumes that consumers demand products based on consumer preferences and psychological producers production decisions conform to these demands. There are many unrealistic assumptions in the conventional market model is often overlooked crucial issues, but at least these models attempt to explain the behaviors present in the normal life of people and are based on decisions that, at least in part, reflect current needs. Something quite different are the financial markets: They are not going to meet individual needs unless the drive for the enrichment and money has to the consideration of natural behavior.

The behavior of speculative investors seems closer to that of pathological gambling and other pathological behaviors (the same desire to earn money has a lot of obsession or search immaterial of power) that the conduct aimed at ensuring the good life. For many social thinkers, economists included, can not be treated as the markets for goods and products, each with its particular characteristics, that financial markets with its particular logic.

Marketing campaigns through the Internet must be supported by various strategies including: Search Engine Optimization (SEO: Search Engine Optimization), advertising campaigns online (SEM: Search Engine Marketing) and presence in social networks (SMO : Social Media Optimization). SEO, SEM and SMO are the 3 most important strategies for positioning and supporting a good marketing campaign via the Internet.

The use of SEO tools is vital to correctly position a website. The professional development of a web page source code optimization and content is essential because it incorporates organic keywords business to the online campaign.

The use of SEM is effective tools to attract targeted traffic to the website and specific campaigns for products and services. The use of SEM strategies will define the objectives to be achieved, using not only Google Adwords, but considering all existing platforms (MSN Advertising, Yahoo, MIVA, etc).

Social networks are an excellent channel to establish a bidirectional link between the company and its users (customers and potential customers). Using SMO useful tools to improve competitiveness and loyalty of users through social channels like Facebook, Twitter, Myspace, Tuenti, etc., And other professionals (Xing, LinkedIn, …). Now customers and potential customers are closer than ever. The company must be consciende to meet commitments to social networks in which it participates: Maintain regular updates, be consistent in all communication activities, encourage participation of customers and analyzing the observed behavior for future strategies.

Companies should use social networks to facilitate communication with customers so that they talk about the company and the company talk to them. In Sollutia, internet solutions, we will advise on the best way to promote your business through internet.