Millenium Business Solution

Marketing is a support tool to sell shares of the company, which is based on the work on the product, market, price, advertising and promotion, strategic placement in retail outlets and distribution.

You have to analyze your name, logo and slogan would be appropriate, because a product has to take certain design (color, size, texture, material), will conduct a market study to find out who your target audience and what it needs if the product satisfies or there to make some changes, analyze the competition to know what their strengths and weaknesses, their innovations, their prices, to know what are the competitive aspects of our product.

Based on these factors mentioned above, taking into account production costs and set the profit margin is going to set a price. Develop a media strategy and advertising to promote the product (designate which channels are appropriate that are consistent with the product and it reaches its target), and how to be promoted, with an event, contest, with Demosthenes in the supermarket, with cars bearing distributing advertising signs, etc.

Also a very important point is the negotiation that is achieved with the supermarkets and also in the “small shops”, as to what will be the strategic location will place the product in the aisles and aisles. Since there are corridors that are more influx of people, or shelves that are more visible than others. Also decide if the product is placed in a different display that captures the public’s attention, and so on.

It will also determine the most efficient distribution channels to deliver the product to stores in a timely manner, and what to do to motivate distributors.

As we can see, the area needs to work together with other related areas and which will need support or information. Performance will be crucial to the areas of production, costs, product development, sales, public relations, legal department, logistics, customer service, etc.

While large companies is an area for each of the activities taking place in a company and are clearly defined tasks and responsibilities of each, when it comes to small and medium enterprises obviously not going to find an area of marketing , a sales, other advertising and public relations, etc.

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