Millenium Business Solution

Laredo is a brand that manufactures and markets-in-business chain “Linen”, i.e., all textile products to wear home. Born 40 years ago. It has 33 own stores; most of them are located in Federal Capital and Greater Buenos Aires. In turn, has six branches in Uruguay, and has 14 franchises. Meet a case that she specialized in one category and was successful.

Sebastian Sassoon, CEO of Laredo, gave an interview to Business and Sees.

NYP: What is Laredo? What do you do for a living and what are its aims?
SS-Laredo is a “range of clothing from Home” dedicated to all textile market wearing the home. It aims to create fashion for the home, bringing home the concept of change of bed linen by the standards of fashion each season, such as apparel. Constant innovation in design, texture and quality of its various product lines at an affordable price. This enables the client will renew its linen.

- When and why did this SME causes?
Founded by the family Sassoon, Laredo has over 40 years in the home textile market in Argentina. Always been devoted to the manufacture and marketing of white, and in the last 15 years developed a chain of shops themselves, to take directly to the consumer. During this process, was positioned not only as the only “white line” of coverage, but also as a unique brand.

- Why is turned to the item of decoration? What specialize?
As Laredo seeks constantly evolving, in both quality and design of its collections and the new image of their premises, in recent years opened branches of large, high visual impact and aesthetics more careful. These large dimensions allowed us to more and better display of different product lines, more comfortable movement for customers, and also the expansion and completion of the clothing line for the house, with the line of chairs and decorations and leather. The concept of incorporating these new product lines provide the customer was buying the entire necessary atmosphere for the house in one place, following the fashion in design patterns, textures and colors.
The ornaments we offer are couches, chairs, oval chairs, screens, carts with wheels, metal and wicker baskets, tables, kitchen staff, beach bags, ceramic sets, bath single bamboo, crockery, cutlery and more.

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