Improve the pitch and investment in improving market
The company was on the right side of the sorter can continue to invest to build a sediment almost impenetrable, while others who fell have difficulty justifying the investment. Who wants to expand in costs while revenues are down and the odds of success are lower? Few. But the company at the top 3 (or higher 6) results is to collect data, refine your pitch and re-invest in fixing the market.
Many websites have issues using sub domains and services to generate an infinite number of content pages for this to work, you must consider:
- Make the minimum information or to report a tweet
- Make a page that highlights the existence of a blog
- Some of the newspaper pages of search results categorized by keywords
- Other
Find replacement of the organic search results
Ad words tool is taking a great value for the positioning of any web page and of course the brands they represent:
- Comparison ads generated the same brands that appeared in Ad words
- Ads with larger areas are less diversity above the average range
- Other formats Ad words ads is less diversity
Other search engines like Ask and Yahoo, are more aggressive SEO campaigns.
Small business tightrope
The unstable results of Google results, favors big business at the expense of small businesses through the following guidelines:
- More and more vertical ad formats show results generated from the same source several times
- Less stability provides more opportunities for spammers, which have high margins and in the conduct of project work
- Less stability generates low multiples of the sales site, which becomes easier for the competing sites in a secondary and tertiary
If you own a small business and is driven by organic search is necessary to have big brands and a broad sense to stay in the market for an acceptable period of time, where his business is increasingly recognized.