Millenium Business Solution

Posts Tagged ‘market’

Marketing is a support tool to sell shares of the company, which is based on the work on the product, market, price, advertising and promotion, strategic placement in retail outlets and distribution.

You have to analyze your name, logo and slogan would be appropriate, because a product has to take certain design (color, size, texture, material), will conduct a market study to find out who your target audience and what it needs if the product satisfies or there to make some changes, analyze the competition to know what their strengths and weaknesses, their innovations, their prices, to know what are the competitive aspects of our product.

Based on these factors mentioned above, taking into account production costs and set the profit margin is going to set a price. Develop a media strategy and advertising to promote the product (designate which channels are appropriate that are consistent with the product and it reaches its target), and how to be promoted, with an event, contest, with Demosthenes in the supermarket, with cars bearing distributing advertising signs, etc.

Also a very important point is the negotiation that is achieved with the supermarkets and also in the “small shops”, as to what will be the strategic location will place the product in the aisles and aisles. Since there are corridors that are more influx of people, or shelves that are more visible than others. Also decide if the product is placed in a different display that captures the public’s attention, and so on.

It will also determine the most efficient distribution channels to deliver the product to stores in a timely manner, and what to do to motivate distributors.

As we can see, the area needs to work together with other related areas and which will need support or information. Performance will be crucial to the areas of production, costs, product development, sales, public relations, legal department, logistics, customer service, etc.

While large companies is an area for each of the activities taking place in a company and are clearly defined tasks and responsibilities of each, when it comes to small and medium enterprises obviously not going to find an area of marketing , a sales, other advertising and public relations, etc.

The creation of a website for your business can bring great benefits. However, as an entrepreneur, it is important to define the role that will have the cyberspace, because it depends on the investment they need.

Today on the Internet websites to offer free, but as the graphic designer says Fernando Lozano; the business owner should ask what your company needs and what image you project. You should also take into account what is being offered and the type of people you will run the site.

“The cost of a website will depend on its complexity and size,” says the designer. “For example, building a site for an established company that has its own logo and is more or less recognized in the market, it is easier to make room for a company that requires a complete picture.”

Lozano explains that in very general terms one can speak of two types of web sites. One is the kind ‘business card’, which aims to present a business and answer the questions of: Who we are, what services we offer? In addition, where are we?

The other type is called ‘e-commerce’ and is a kind of virtual shop, where in addition to the presentation offered the sale of goods or services through catalogs. It also has a form of safe and reliable payment for buyers and to employers.

Although four banks concentrate most savings and loans in the financial system, competition between institutions has increased in recent years, particularly in the segments of commercial loans and deposits, according to a study by the University of Pacific (UP.)

According to Eduardo Moron, a researcher at the UP, this dynamic reflects the income of municipal banks in Lima, but felt that the competition will tend to increase further. “They are biting (market share), but not all customers have migrated their large bank deposits to the boxes,” he said.

That would explain why the major banks have matched the offer smaller financial institutions in terms of interest offered by savings.

He stressed that, little by little, the customers of the financial system are taking a proactive stance, comparing interest rates, costs and services. “That consumer is being promoted competition, as it is ready to jump from one provider to another,” he said.

BANKING. Another segment where competition has increased according to the investigation of Moron is micro credit. In this regard, the general manager of the Association of Banks (As banc), Enrique Arroyo, said the banking of micro enterprises could grow 33% to 40%.

He said that about 400,000 micro entered the financial system over the past eight years. In turn, Scotia bank’s executive vice president, Hubert Fed felt that in this market there is enough space to enter more financial institutions.

Brazil and Argentina would be the two countries for which the Government mined a million quintals of sugar to supply the domestic market and prevent further raising the price of the product.

Rural Development Deputy Minister, Victor Hugo Vasquez, had claimed that the 450 million pounds would be enough to supply the market, but apparently the high demands caused problems in some stores of the Company to Support Food Production (EMAP)
The Deputy Minister for Rural Development reported that the purchase of 450 quintals of sugar in five factories (GUABIRA, UNAGRO, San Aurelio, Belgium and Bermejo) to be approximately three months.

The purchase became effective the first week of the month, so for the conclusion of the 450 million pounds would be December. “The 450 million pounds will provide these three months, so there should be concern about the lack of product, there may be some transportation problems, but does not mean that the purchase was completed,” he said Vasquez, referring to would have presented some problems in one of the shops in Villa Fatima.

EXPORT

However, simultaneously announced that this acquisition is scheduled arrival of one million quintals of sugar to ensure supplies for the growing demand that has increased in recent days for the feast of All Saints.

“This purchase will arrive very soon the importation of sugar, we are studying the cost band from Argentina or Brazil,” he said. Although it is possible that there are other sources of imports, Deputy Vasquez, announced that in the next few days will see the countries from which imports the product is scarce throughout the country.

Address the shortage and increase in the price of sugar more than Bs 50 per quintal, the government issued Supreme Decree 461 two weeks ago, a provision which refers to the direct sale of sugar through the state company Map BS 4 and 4.30 per kilo. The decree also establishes the temporary suspension of export of sugar as the placing on the market normalizes.

Another aspect was taken into account is the application to the National Customs of Bolivia (ANB) and the Customs Operational Control (AOC) on the verification of contraband goods, because it is the main cause of the shortage of sugar.